eCommerce - Smooth Flow
Numerous shopping cart services are available across the web. The following information will provide you with what is critical about an eCommerce system and at the end you will find some additional tips in eCommerce setup.
Quality eCommerce systems provide site owners and customers confidence and easy shopping processes and options.
The most common issues shoppers have are
- confidence in the protection of their credit card information, facilitated by PCI Security
- understanding the shipping before investing time in shopping
- being able to contact and communicate (not just email into a hope they respond address) either phone or webchat if there is an issue.
PCI and Security
Online shopping is undergoing rapid growth as shoppers gain better access and understanding of what makes it safe to shop online.
The Payment Card Industry (PCI) has strict guidelines in place to protect consumers, themselves and service providers from fraud. You have probably heard of SSL (the https padlock) which basically means the connection from you computer to the server is encrypted. This only protects the data transmission not necessarily the storage of credit card details. PCI compliance guidelines outline the responsibility of the site owner and the server environment and how credit card details can be used and stored.
On many open source systems the server PCI compliance is the responsibility of the site owner. In enterprise grade SaaS environments it is often handled by the system supplier to maintain ongoing compliance status.
On Adobe Business Catalyst the PCI compliance is managed by Adobe engineers in conjunction with Credit Card Merchant Provider companies and Payment Gateway providers. Site owners need to take no action apart from ensure they follow the agreement with their Merchant facility provider.
Often on a Open Source server a site owner needs to have a purchased SSL certificate installed and possibly a dedicated Ip Address assigned. SSL Certificate is normally renewed annually.
On the Adobe Business Catalyst eCommerce engine a common SSL certificate is provided without additional cost. All shopping cart checkout systems should be configured to be SSL secure regardless of hosting.
PCI guidelines also outline what you must inform your site customers about the shopping processes, policies and how their data is used and stored etc.
Products and Catalog Segmentation
Products can be listed into single or multiple catalogue groups. In addition products can be inserted inline into other areas of a site or directly into a newsletter etc. The ability to insert a product directly into a blog or newsletter etc is a definitive advantage over most other eCommerce systems available, this is an example of a single product insert.
|This product is unavailable or out of stock.|
Control which countries you will see into by shipping control. Shopping cart checkout accepts or prohibits delivery to countries based on desired criteria.
In addition it is possible to set specific shipping criteria to catalogue groups, or products
Customers have confidence via integrated SSL providing encrypted shopping checkout
Inbuilt up to date PCI compliance ensures you don't need to worry about your responsibility in compliance with handling of customer credit card data
Product Categories / Classifications
Simple step checkout and Payment options
Promo / Discount Codes
Shipping and Tax options
Order and Customer reporting and segmentation
Upsell / Cross-sell
Wholesale and Retail Pricing
Onsale Pricing Options
Product options / Attributes
Scheduling Release and Limited Time Options
Recurring Payments Cycles
Featured / Product Display
Images and detail images
Digital Download and Physical Product options
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